Canon Challenges the Selfie in Latest Photography Experiment 'The Lab - Reflect' via Leo Burnett
How do we define ourselves? What are we passionate about? What are we proud of? What do we share with the world around us?
These are just some of the questions raised in the latest episode of Canon Australia's The Lab series, titled Reflect via Leo Burnett, Sydney. Reflect looked to challenge three photographers in the way they would capture a typical portrait, with a twist.
Tasked with recording interview questions for an unknown subject, the three photographers asked their 'models' a range of questions that required them to dig deep within themselves. The shooters soon realised they were the ones who needed to respond with a self-portrait - ultimately a reflection of themselves.
Watch what happens when Canon surprised them with the unexpected brief - while one asked to be told a story that would shake him, another took off his shirt to embody vulnerability.
Reflect challenges popular notions of the ubiquitous selfie - are these images a vacuous representation of who we are, and could the self-portrait be the new selfie?
The Lab series is designed to shift creative thinking behind the lens and challenge the creative community to think differently.
Creative Agency: Leo Burnett, Sydney
Executive Creative Director: Vince Lagana
Executive Creative Director: Grant MacAloon
Creative Director: Kieran Ots
Senior Art Director: Dave Varney
Group Business Director: Jonny Bucknall
Senior Account Director: Natalie Tay-Uceda
Producer: Cassie Collin
PR: Ogilvy PR Australia
Production Company: Infinity Squared
Director: Melvin Montalban
Producer: Morgan Taylor
DOP: Aaron McLisky
Offline: Arc
Online: Heckler
Sound: Song Zu
These are just some of the questions raised in the latest episode of Canon Australia's The Lab series, titled Reflect via Leo Burnett, Sydney. Reflect looked to challenge three photographers in the way they would capture a typical portrait, with a twist.
Tasked with recording interview questions for an unknown subject, the three photographers asked their 'models' a range of questions that required them to dig deep within themselves. The shooters soon realised they were the ones who needed to respond with a self-portrait - ultimately a reflection of themselves.
Watch what happens when Canon surprised them with the unexpected brief - while one asked to be told a story that would shake him, another took off his shirt to embody vulnerability.
Reflect challenges popular notions of the ubiquitous selfie - are these images a vacuous representation of who we are, and could the self-portrait be the new selfie?
The Lab series is designed to shift creative thinking behind the lens and challenge the creative community to think differently.
Creative Agency: Leo Burnett, Sydney
Executive Creative Director: Vince Lagana
Executive Creative Director: Grant MacAloon
Creative Director: Kieran Ots
Senior Art Director: Dave Varney
Group Business Director: Jonny Bucknall
Senior Account Director: Natalie Tay-Uceda
Producer: Cassie Collin
PR: Ogilvy PR Australia
Production Company: Infinity Squared
Director: Melvin Montalban
Producer: Morgan Taylor
DOP: Aaron McLisky
Offline: Arc
Online: Heckler
Sound: Song Zu
