Cannes Lions Announces Official Social Tech Partners
Crimson Hexagon, leader in social media analytics software; Hootsuite, the most widely used platform for managing social media; and Tickr, the real-time business and marketing performance platform, today announced that they have been selected as the official social technology partners for the Cannes Lions Festival of Creativity from June 21-27, 2015.
Just outside the Palais, Cabana No. 5 will become the “Social Tech Cabana,” where Crimson Hexagon, Hootsuite, and Tickr will be showcasing the very best technology for leveraging social data to inform creative thinking and strategy. United by the common conviction that creativity is at its best when it is informed and driven by data, the Social Tech Partners will illustrate how the left brain and right brain can work together to greatly improve the return on creative campaigns through real case studies from major consumer brands including VML, GoPro, and others.
“Social media is the world’s biggest focus group and the largest unsolicited source of consumer opinion on the planet,” said John Donnelly III, senior vice president of global sales and marketing, Crimson Hexagon. “In order to ensure that a creative campaign is truly relevant for the audience it seeks to capture, it’s crucial to integrate social data into the creative process.”
In keeping with the partnership, Crimson Hexagon, Tickr and Hootsuite will provide data to the Cannes Lions Festival organisers, giving detailed analysis, insight and visualisations of the social media hype surrounding the event.
“The growing technology ecosystem built around the Hootsuite platform is enabling brands and agencies to leverage their best-in-class tools to drive real-time engagement decisions across their social channels,” said Kevin O’Brien vice president of partners, Hootsuite. “Applying social data from Hootsuite and from our partners like Crimson Hexagon and Tickr allows for actionable insights for data driven decisions. Being selected by Cannes Lions to showcase Hootsuite’s social management and analytics along with our partners, highlights to the advertising industry the importance of proving the value of social media and the opportunity to fuel creativity with social media data.”
“The Social Tech Cabana is a perfect example of how social intelligence pioneers like Crimson Hexagon, Tickr and Hootsuite are being utilised by creative professionals to drive successful campaigns for some of the most well-known brands in the world,” said Tyler Peppel, CEO and founder, Tickr. “The combination of real-time monitoring and analytics offers an entirely new level of insight into marketing performance. This type of visualisation can enable dynamic targeting in the midst of a campaign, which increases return on marketing investment.”
Throughout the week, The Social Tech Cabana will be showcasing the very best technology for leveraging social data to inform strategy and creative thinking. Visitors will have the opportunity view case studies as well as test the technology platforms themselves. For the first time, Crimson Hexagon will also be revealing its new “Share of Eye” Image Analysis Software, which tracks brand logos’ “share of eye” in socially shared photos and quantifies brand value and the impact of campaigns.
For the duration of the Cannes Lions Festival, the Social Tech Cabana will also be offering Bloody Mary Mornings (#BloodyMaryMornings) from 10:00 a.m.-12:00 p.m. daily. Delegates are welcome to drop by for a Bloody Mary made to order.