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The Influencers

Cannes Lions 2018 Predictions: James Hagger, Founder of Troublemakers

Founder and EP of the Paris-based production company shares his top picks

Cannes Lions 2018 Predictions: James Hagger, Founder of Troublemakers

There were a lot of great films this year, so it was hard to choose only a few of them. Most of them breached the usual structures to show us entertainment and well-thought creations. They brought ambitious stories to the screen. Technically speaking, we were quite impressed by the design skills portrayed in the films. 

Let’s start our 2018 predictions with Welcome Home, for Apple.

When Spike Jonze and Apple meet, it can only make us want to dance. And that’s what FKA Twigs, star of the film, does skilfully and effortlessly, making her house move with her. This film is a completely new approach to visualising a room. The film remodels and reshapes the home according to the woman’s desires leaving us pleasantly surprised. It already got in the spotlight by winning five D&AD awards and that’s just the beginning.

Which Cannes Lions should this film get?

Could definitely do well in Direction & Production Design

The next one is surely a feel-good film. Ostrich for Samsung gave us a big grin but also made us forget we were watching a commercial.

The Leo Burnett Chicago team really excelled on this one. Not one human, only ostriches in the middle of the desert that dreamt about flying. It made us want to spread our wings too. We’ll have to settle for Samsung Glasses, they’ll do the trick. 

Which Cannes Lions should this film get?

I think it could do well in Film Craft Editing

Now onto Lacoste’s recent film, Timeless.

A real thinker this one. It made us drive through time in a Lacoste polo and go on an adventure. A nice little story-telling piece. It’s moving story. It seems Lacoste are on a roll! 

Which Cannes Lions should this film get?

Timeless could be a jackpot winner this year in Editing, Production Design, Cinematography and Direction.

On to the next one, Intermarché’s last film made us believe in young love which explains the title L’amour, l’amour.

With a musical background which is an apology to love, we can’t help but feel for the young man trying to win over the cashier’s heart. He ends up learning to cook and replaces frozen pizzas with healthy food. It reminds us that we’d do anything for love, even take care of our health. 

Which Cannes Lions should this film get?

L’amour, l’amour is on our list of winners for Directing, Editing and Best Use of Music. 

If there were a Heartfelt Emotions category, Burns and Smiles’ Cinéma film would definitely win a prize.

It tells the story of a man with burn scars who, despite his physical injuries, wants to live amongst others. 

The cinematography and light play a big role in showing how he is left out of society. Hidden in the dark, we barely see him as he speaks directly to the camera. As moving as this story is, it actually depicts the sad reality of burn victims.

Which Cannes Lions should this film get?

Every shot is well thought of, this film truly deserves a Cinematography Lion. We also believe that this film is a good runner-up for the Direction Lion.

Last but not least. Definitely one of my favourites. Buck and Tinder really hit the spot!

As we follow the journey of love through time we can’t help but admire the animation in this film. The protagonists are well made and the story can’t get better. It’s a definite win from our part, hopefully they’ll get the Lion too.

Which Cannes Lions should this film get?

If it was down to me Invention of Together would definitely hit gold in Animation.

Voila! I guess good luck to all the others. I’m sure there’ll be some other nice little surprises along the way I haven’t seen yet! 


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Genre: Strategy/Insight