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Cannes Lions

Cannes Beached: AKQA's James Hilton on the Future Lions

AKQA co-founder on inspiring the next generation

Cannes Beached: AKQA's James Hilton on the Future Lions

Every year AKQA brings a terrifyingly talented group of students to Cannes for their Future Lions programmes. It's no easy task but for co-founder James Hilton it's a source of great personal inspiration. LBB's Laura Swinton caught up with James to find out about this year's litter of cubs.