Canine Companions Lend a Paw to Ease Kids’ Transition into New Schools

Today, the CESAR® brand debuted a new campaign called “First Day Friends,” which serves to shine a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students. 

The concept was created by advertising agency BBDO San Francisco. 

In addition to the hero creative, the CESAR brand partnered with the Steindorf STEAM School in San Jose, California to help ease the transition for elementary student Etienne with his dog Milo, and the Chelsea Academy in Front Royal, Virginia, to make sixth grader Nate’s first day easier with his dog Buddy.

These two real-life stories can be viewed at Cesar.com/firstdayfriends, along with tips for parents, teachers and administrators interested in learning more about ways to bring the benefits of pets to their own school.