Canada Beef Partners with Influencer Taylor Kaye to Help Us to #ThinkBeef

Fifth Story regularly partners with influencers to create content to help communicate our clients’ messaging across social channels. Fifth Story, along with influencer Taylor Kaye collaborated on a video and blog series for CanadaBeef’s #ThinkBeef campaign. 

#ThinkBeef was able communicate Health Canada’s new feeding guidelines (recommending that infants eat iron-rich foods, like meats from ages 6-month +) by working with Kaye, connecting their messaging to parents in an authentic, meaningful way.

Canada Beef wanted to convey the message to Canadian families that beef is a good source of iron and protein and can be fed to babies at 9 months old as their first meat. Health Canada has changed its guidelines for feeding children and babies and this was a supportive campaign to educate Canadians on iron-rich foods.