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Creative

Can You Keep Up With An 8-Year-Old? TRY Norway Finds Out

lbbonline.com, 2 months, 1 week ago

In the short, Olympic Champion Kjetil Jansrud attempts to live out a day in the life of an 8-year-old

Can You Keep Up With An 8-Year-Old? TRY Norway Finds Out

How exhausting is it to keep up with an 8-year old? To answer this question, Norwegian dairy company Tine and TRY advertising agency carried out an experiment where they filmed and documented Sara (8) whilst playing in the school playground.

They then challenged World Cup alpine ski racer and Olympic Champion Kjetil Jansrud to copy all of Saras movements, -scaled to adult size.

You can see how Kjetil fared in the video below: 

Creative Agency

Copywriter: Jørgen Bøhle Bakke

Art Director: Ester Hjellum

Creative Agency: Try Advertising Agency, Oslo, Norway

Project Manager: Cathrine Wennersten

Client Director: Helge Gjertveit

Production Company

Production Company: Pravda

Producer: Mette Waaberg

Executive Producer: Erik Schøien

Director: Johanne Helgeland

Category: Dairy , Food

Genre: Comedy , Digital , PR , People , Storytelling