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Can You Help These Hungry Heroes Grab a Snickers?, 1 year, 4 months ago

Impact BBDO creates a clever twist on the much-maligned, often skipped YouTube pre-roll format

Can You Help These Hungry Heroes Grab a Snickers?

Snickers' popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format.

YouTube pre-rolls are notorious for being skipped, so Snickers have created two specially designed films – “Wrestler” and “Rockstar” – which viewers can also play as a game, simply by using the pause button. The goal is to grab a Snickers at the right time to help the hungry hero in the spot transform back to his non-hungry self.

Creative Agency

Creative Director: Jamie Kennaway, Stephanus De Lange

Producer: Ann Geleen Amparado

Executive Creative Director: Fadi Yaish

Senior Account Manager: Lina Ghulam

Associate Creative Director: Dio Santos

TV Producer: Anju Purushot

Account Director: Frances McCabe

Production Company

Production Company: Good People

Executive Producer: Michel Abou Zeid

Director: Maged Nassar

DOP: Pierre Mouarkesh


Editor: Joris Bosdriesz

Post Production / VFX

Producer: Mahmoud Al Jabban, Daniela Borges, Romy Raad

Flame: Miguel Ruiz

Grade: Karim Mira, Lizard VFX

Motion Graphics: James Keith Elgie


Sound Design: Mango Jam, Dubai

Category: Food , Snacks and confectionary

Genre: Comedy , Digital