Can You Help These Hungry Heroes Grab a Snickers?
Snickers' popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format.
YouTube pre-rolls are notorious for being skipped, so Snickers have created two specially designed films – “Wrestler” and “Rockstar” – which viewers can also play as a game, simply by using the pause button. The goal is to grab a Snickers at the right time to help the hungry hero in the spot transform back to his non-hungry self.
Creative Director: Jamie Kennaway, Stephanus De Lange
Producer: Ann Geleen Amparado
Executive Creative Director: Fadi Yaish
Senior Account Manager: Lina Ghulam
Associate Creative Director: Dio Santos
TV Producer: Anju Purushot
Account Director: Frances McCabe
Production Company: Good People
Executive Producer: Michel Abou Zeid
Director: Maged Nassar
DOP: Pierre Mouarkesh
Editor: Joris Bosdriesz
Post Production / VFX
Producer: Mahmoud Al Jabban, Daniela Borges, Romy Raad
Flame: Miguel Ruiz
Grade: Karim Mira, Lizard VFX
Motion Graphics: James Keith Elgie
Sound Design: Mango Jam, Dubai
Category: Food , Snacks and confectionary
Genre: Comedy , Digital