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Can VCCP's #MillionPoundJamie Campaign Get This Man a Job?

totaljobs makes a genuine jobseeker the 'star' of a £1m ad campaign

Can VCCP's #MillionPoundJamie Campaign Get This Man a Job?

Today we see the launch of VCCP and totaljobs' newest spot #MillionPoundJamie where totaljobs will make genuine jobseeker Jamie the ‘star’ of a £1 million advertising campaign to get him noticed and, hopefully, employed too.

Totaljobs will be using its tools and tech to match Jamie with relevant jobs, working with industry experts, including star of The Apprentice, Claude Littner, to hone his CV and interview skills and ultimately give him a complete and meaningful career makeover.

Jamie is a real jobseeker who was chosen following a thorough selection process in which totaljobs contacted more than one million active jobseekers on its website. Following a number of castings Jamie was chosen due to his outgoing and relatable personality, his previous employment history and his personal struggle with finding employment – all of which totaljobs felt perfectly personified the issue of youth unemployment.

Jamie will be ‘the face’ of totaljobs’ out of home advertising in and around London (the location of his dream job) as well as across the UK via social media and the totaljobs website to ensure reach and recognition.

Creative Agency

Creative Agency: VCCP

Creative Director: Jim Capp

Planner: Alexa Caldecott

Executive Creative Director: Darren Bailes

Chief Strategy Officer: Michael Lee

Account Manager: Patrick Boyce

Account Director: Toby Thorpe

Associate Creative Directors: Rob Ellis & Peter Reid

Production Company

Production Company: VCCP Kin

Director: Amy Thornton

Producer: Emma Moxhay

Post Production / VFX

Post Production Company: VCCP Kin


Music Agency: VCCP Media