Can VCCP's #MillionPoundJamie Campaign Get This Man a Job?
Today we see the launch of VCCP and totaljobs' newest spot #MillionPoundJamie where totaljobs will make genuine jobseeker Jamie the ‘star’ of a £1 million advertising campaign to get him noticed and, hopefully, employed too.
Totaljobs will be using its tools and tech to match Jamie with relevant jobs, working with industry experts, including star of The Apprentice, Claude Littner, to hone his CV and interview skills and ultimately give him a complete and meaningful career makeover.
Jamie is a real jobseeker who was chosen following a thorough selection process in which totaljobs contacted more than one million active jobseekers on its website. Following a number of castings Jamie was chosen due to his outgoing and relatable personality, his previous employment history and his personal struggle with finding employment – all of which totaljobs felt perfectly personified the issue of youth unemployment.
Jamie will be ‘the face’ of totaljobs’ out of home advertising in and around London (the location of his dream job) as well as across the UK via social media and the totaljobs website to ensure reach and recognition.
Planner: Alexa Caldecott
Executive Creative Director: Darren Bailes
Creative Director: Jim Capp
Creative Agency: VCCP
Chief Strategy Officer: Michael Lee
Associate Creative Directors: Rob Ellis & Peter Reid
Account Manager: Patrick Boyce
Account Director: Toby Thorpe
Music and Sound
Music Agency: VCCP Media
Post Production / VFX
Post Production House: VCCP Kin
Production Company: VCCP Kin
Producer: Emma Moxhay
Director: Amy Thornton