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Creative

Can This Big Red Button Stop Brexit?

Mr. President and UNIT9 stir conversation around whether there should be another Brexit vote or not in campaign for Best for Britain

Can This Big Red Button Stop Brexit?

What if the British public could have their say and just press STOP on Brexit? That’s the idea behind a new campaign for Best for Britain, the anti-Brexit organisation, created by London-based independent creative agency Mr. President. 

The British public has been wavering under the ongoing Brexit negotiations with many feeling disengaged and disenchanted with the way the government is handling the situation. The team from Mr. President came up with the idea of a magical red button that could put a stop to Brexit. The campaign features a video of a giant red ‘STOP’ button that gets discovered in a field by the white cliffs of Dover. The button itself, although fictional, is used to spark conversation across social channels about the benefits of having a stop button on the Brexit proceedings, as they are. 

The video of the STOP button was initially tweeted by a coastguard named Dan Cooper (@DB_Cooper727). Various influencers, including comedian David Schneider (@DavidSchneider), were encouraged to retweet with their own comments about their hopes for a Brexit button. Best for Britain (@BestForBritain) then posted a branded version of the button video that linked people to a Best for Britain petition site. Several MPs, including Tottenham Labour MP David Lammy (@davidlammy), Twickenham MP Vince Cable (@vincecable) and Brigend MP Madeleine Moon (@MadeleineMoon), also shared the campaign shortly after it was released. Mr President came up with the strategy and idea for the campaign working with UNIT9 Films to create the video. The campaign was also promoted in an op-ed article by Best for Britain CEO Eloise Todd in The Times.



“We’re extremely chuffed that Best for Britain has chosen Mr. President to help the public have the final say on Brexit,” stated Claire Hynes, co-founder and CEO of Mr President. Hynes continued, “Uncertainty around Brexit is already a concern for many Britons, including small independent businesses like ours. We’re proud to do our part to help Britons imagine a magical red button that could put a stop to Brexit, and raise awareness that it’s still not too late for the public to have the final say.”

Best for Britain released new research that reports a net positive shift of 1.6 million “Leave” voters to “Remain” since the referendum. With public sentiment swaying, Best for Britain is raising awareness that it’s not too late for Britons to have their say and demand a vote at the end of October 2018. To learn more about the campaign to press STOP on Brexit and sign the petition visit: https://www.bestforbritain.org/button.
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Client

Brand: Best for Britain

Creative Agency

Creative Agency: Mr. President

Executive Creative Director: Jon Gledstone

Account Director: Vicky Mockler

Connections Planner: Melia Malmquist

Head of Connections Planning: Naomi Dunne

Projects Director: James Fricker

Head of Design: Dan Vivieros

Senior Designer: David Clulow

Creatives: Stefan Dezou

Chief Strategy Officer: Nick Emmel

Production Company

Production Company: UNIT9 Films

Executive Producer: Adam Dolman

DOP: Kurt Riddell

Producer: Emily Brancher

Sound Design: Guy Chase

Focus Puller: Tristan Bejwan

Sound Recordist: Joe Harris

VFX: Freddie Littlewood

Production Manager: Olly Rankin

Category: Charity , Corporate and social

Genre: Digital , PR