Camp + King Promotes Copywriter Michael Ng to ACD
Advertising agency Camp + King has promoted Michael Ng to Associate Creative Director, Chief Creative Officer Roger Camp announced today.
Ng joined the company a little over a year ago as Senior Copywriter and has been the writing force behind its campaigns for Remax, Sling and other brands.
“Michael’s ascension to the ACD role is a natural next step,” noted Camp, who said he’s impressed by the calibre of Ng’s thinking and ability to write in the appropriate voice for each brand. “Like a bird, Michael has developed strong breast muscles to flap his cerebral wings and give him the thrust to move through the air and ‘fly’ in the metaphorical sense. And I've noticed that, like a bird, Michael’s bones are hollow and light, but strong. It's qualities like these that will allow Michael, and his ACD partner Chris Nash, to soar."
Ng graduated from VCU Brandcenter and moved to New York soon after. He began freelancing at shops such as Wieden +Kennedy and Johannes Leonardo, and eventually settled in at The&Partnership (formerly CHI & Partners). While there, he worked on a diverse roster of clients such as TELUS, Direct Energy, WSJ and Bulleit. He relocated to San Francisco in 2016 to work for Camp + King and discover his West Coast alter ego.