Calum Macdiarmid's New Three Laws Promo is a Dark Neo-Noir Thriller

Great Guns director Calum Macdiarmid has released a mesmerising music video 'Siren Song' for electronic band Three Laws.

Three Laws (Louise Gold and Adam Relf) are a duo out of London and ‘Siren Song’ originally started out from inspirations of happy memories, before becoming a song about tragedy.

Mixing a blend of dark-pop, Louise’s brooding vocals and solid percussion work throughout the entirety of this track, Three Laws continue to expand their body of work to date, using their atmospheric sound and heartfelt lyrics to deliver another memorable release. Calum Macdiarmid’s interpretation of 'Siren Song' takes the viewer to a dark and uncomfortable place where lust, abuse and twisted obsession seem to offer little hope. 

“The artist, Three Laws," says Calum, “are Louise Gold and Adam Relf whom I went to Kingston art college with - we studied illustration together. Louise is the singer and Adam is the visual director of the band as well as producer. Upon being signed to West One they immediately approached me for a video. Their music has a strong cinematic score quality which I was keen to express so I basically pitched them a short film rather than a standard performance piece. The film is a neo-noir Yakuza thriller about a stripper and a mob boss. The idea was to take a low-brow subject and make it beautiful.

"Shooting for the music video was done over a weekend. Although it’s based in a futuristic Tokyo, everything was shot in central London with some of the external shots receiving heavy CGI work (the CGI was done by Adam Relf and myself, competing to create the most believe city compositions - it was pretty much like being back at art school!) while the interiors were shot at the Trafalgar hotel.

"Casting a strong actor for the hero role was crucial, as we needed someone who could hold the camera’s attention for the duration of the film. Luckily, I found Sonny Sun, a mesmerising French actress and model who lit up the screen when combined with Nick Bennett's flawless cinematography.”

Calum continues: "Saskia Whinney's hands-on approach was crucial to the project in particular due to her background as a location scout, as she was able to guide us to various locations which she had experience of shooting in before."

"She offered up her own car for the shoot, and was brave enough to trust an actor to drive it through Blackwall Tunnel at rush hour whilst he performed to the camera... relying on the car's computer navigation system to keep it in the right lane."