Cadbury Appoints VCCP as Lead Global Agency

At an exciting time for the evolution of the Cadbury brand, and following a global review of agency relationships, the iconic chocolatier has appointed VCCP as its new global lead strategic and creative agency partner. 

Often referred to as Britain’s most successful export, Cadbury has confirmed the appointment of VCCP at a key moment in their almost 200 year history as they look to integrate more of their communications to their consumers across the globe.

VCCP London has been appointed the global lead for Cadbury Dairy Milk and will act as the full service partner agency for the Cadbury portfolio in the UK & Ireland.

Global Brand Director, Ben Wicks, said: “We are excited to partner with VCCP to write the next chapter in the brand's famous advertising history. I look forward to evolving the creative direction of the Cadbury brand and creating some truly exceptional work going forward."

Adrian Coleman, Founder and Group CEO of VCCP added: "Cadbury is a brand every agency would love to see on their client list. We are thrilled to be working with them and have big ambitions to develop some brave, standout work globally."