CA Technologies Finds Americans Can At Least Agree On One Thing: Better Apps
CA Technologies, the global leader in enterprise software solutions, has teamed with CNN this election season for an integrated marketing campaign centred on election coverage. The effort leverages this election's heated and ever-changing landscape while highlighting the rising demand for new applications and experiences in the mobile world.
The App Culture campaign, created by John McNeil Studio (JMS)-a full-service agency and production company based in Berkeley,California-kicked off earlier this summer with three initial TV spots and continues with two recently launched spots. In "The Front Porch" the spot dives right into the issues and opinions that have become the order of the day in the American dialogue. An older gentleman declares from his porch that he "just likes things how they were," while a Millennial ready to write his own future declares he doesn't "want anyone to tell me how to live my life." However different they are, there's one thing that brings them together: the love of really great apps made and managed with the help of software from CA Technologies.
The second spot focuses on the incredible demand that companies must meet to succeed in the application economy. "Demand Never Dies" takes the form of a tongue-in-cheek horror movie in which developers are terrorised by hordes of zombies with an undying hunger for new features and experiences.
The new ads air on CNN through November within election-focused programming such as the presidential and vice presidential debates and CNN shows such as The Situation Room and Anderson Cooper 360.
The campaign also leverages the CNN Politics app, a data-driven app built with CA Technologies. The customisable app, available for iPhone and Android devices, presents breaking election news, analysis and polling data and delivers data in the form of video segments, data visualisations, news alerts and other mediums. The app is featured on severalCNN show segments, such as The Lead with Jake Tapper. During these segments, CA is shown on screen and viewers are invited to download the app for late-breaking content.
"With CA, we have the opportunity to go farther than just a strong collection of commercials." McNeil said. "We see this campaign, and the incredible stage that CNN's election coverage affords us, as an opportunity to show how technology is transforming the world-and,ultimately, how CA is helping to enable that.
JMS kicked off CA's "Application Economy"phrasing/positioning and "Business Rewritten by Software" tagline 18 months ago to show how apps are rewriting the rules of business and playing an increasing role in everyday life.
"Every company today, no matter what business you're in, is also a software company," explained McNeil. "CA gives these companies the tools they need to drive this transformation and build better applications and experiences for their customers.
Marketing Director: Anna Griffin
Advertiser: CA Technologies
Creative Director: Doug Green
Executive Producer: Stephanie Heinsohn
Creative Agency: John McNeil Studio
Project Manager: Darcy Novo
Senior Art Director: Silas Reeves
Sound Producer: Steven Emerson
Senior Producer: Kirsten Harkonen
Associate Creative Director: Patrick Lundberg
Writer: Eric Roller
Director: John McNeil
Post Production / VFX
Post Production House: The Annex
Category: Business and services , Software