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CA Technologies Finds Americans Can At Least Agree On One Thing: Better Apps

The enterprise software solutions company teams up with CNN

CA Technologies Finds Americans Can At Least Agree On One Thing: Better Apps

CA Technologies, the global leader in enterprise software solutions, has teamed with CNN this election season for an integrated marketing campaign centred on election coverage. The effort leverages this election's heated and ever-changing landscape while highlighting the rising demand for new applications and experiences in the mobile world.

The App Culture campaign, created by John McNeil Studio (JMS)-a full-service agency and production company based in Berkeley,California-kicked off earlier this summer with three initial TV spots and continues with two recently launched spots. In "The Front Porch" the spot dives right into the issues and opinions that have become the order of the day in the American dialogue. An older gentleman declares from his porch that he "just likes things how they were," while a Millennial ready to write his own future declares he doesn't "want anyone to tell me how to live my life." However different they are, there's one thing that brings them together: the love of really great apps made and managed with the help of software from CA Technologies.

The second spot focuses on the incredible demand that companies must meet to succeed in the application economy. "Demand Never Dies" takes the form of a tongue-in-cheek horror movie in which developers are terrorised by hordes of zombies with an undying hunger for new features and experiences.

The new ads air on CNN through November within election-focused programming such as the presidential and vice presidential debates and CNN shows such as The Situation Room and Anderson Cooper 360.

The campaign also leverages the CNN Politics app, a data-driven app built with CA Technologies. The customisable app, available for iPhone and Android devices, presents breaking election news, analysis and polling data and delivers data in the form of video segments, data visualisations, news alerts and other mediums. The app is featured on severalCNN show segments, such as The Lead with Jake Tapper. During these segments, CA is shown on screen and viewers are invited to download the app for late-breaking content.

"With CA, we have the opportunity to go farther than just a strong collection of commercials." McNeil said. "We see this campaign, and the incredible stage that CNN's election coverage affords us, as an opportunity to show how technology is transforming the world-and,ultimately, how CA is helping to enable that. 

JMS kicked off CA's "Application Economy"phrasing/positioning and "Business Rewritten by Software" tagline 18 months ago to show how apps are rewriting the rules of business and playing an increasing role in everyday life.

"Every company today, no matter what business you're in, is also a software company," explained McNeil. "CA gives these companies the tools they need to drive this transformation and build better applications and experiences for their customers.


Advertiser: CA Technologies

Marketing Director: Anna Griffin

Creative Agency

Creative Agency: John McNeil Studio

Creative Director: Doug Green

Executive Producer: Stephanie Heinsohn

Project Manager: Darcy Novo

Senior Art Director: Silas Reeves

Sound Producer: Steven Emerson

Senior Producer: Kirsten Harkonen

Associate Creative Director: Patrick Lundberg

Writer: Eric Roller

Director: John McNeil

Post Production / VFX

Post Production Company: The Annex

Category: Business and services , Software