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Burger King’s New Sandwich is Impossible to Ignore

‘Try Not to Notice It’ campaign launches the Bacon King BBQ with Serviceplan Italia and Plan.Net

Burger King’s New Sandwich is Impossible to Ignore

Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net.  

A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform "Try Not to Notice It" has been featured on TV, social media and in an outdoor campaign.

The ‘Try Not to Notice It’ campaign was created with the creative direction of Pas Frezza and Luca Iannucci, and the executive creative direction of Oliver Palmer. 


Advertiser: Burger King Italy

Head of Marketing: Ilaria Abrate

Creative Agency

Creative Agency: Serviceplan Italia

Creative Director: Pas Frezza, Luca Iannucci

Copywriter: Alessandro Prestia, Vittorio Giannotti

Art Director: Matteo Busti

Executive Creative Director: Oliver Palmer

Social Media: Elisa Magnani

Account Director: Sara Ruggiero, Ginevra Galletti

Digital Agency

Digital Agency: Plan.Net Italia

Production Company

Production Company: Movie Magic International

Director: Gigi Cassano

Post Production / VFX

Post Production Company: Neverest

Category: Conveniece , Food