Burger King Unveils Newest Culinary Creation, Triggering Great Debate

Burger King has unveiled its newest culinary creation, the Sourdough King...but does the bread classify it as a "burger" or a "sandwich"? The latest ad from MullenLowe U.S.(Boston), cut by P.S. 260 editor, JJ Lask, raises this philosophical food question in a heated debate - no literally, a podium style debate in the restaurant! The creative was devised by Mullenlowe Boston, while Greenpoint Pictures produced, and Billy Rainey directed. MPC LA did the post and Eleven Sound  the sound as the whole team brought an important foodie conundrum to the masses.