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Creative

Bundaberg Rum Extends 'Unmistakably Ours' Campaign with New TVCs via Leo Burnett Sydney

Campaign celebrates the craft behind the iconic Australian spirit

Bundaberg Rum Extends 'Unmistakably Ours' Campaign with New TVCs via Leo Burnett Sydney

Diageo Australia has launched four new Bundaberg Rum TVCs via Leo Burnett Sydney, that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March).

The series of four 15 second television spots are part of the 'Unmistakably Ours' brand campaign that launched in March 2017.

Filmed entirely on the Bundaberg Rum Estate and surrounding sugar cane fields, the new spots bring to life the unique stories behind (the making of) the award winning golden liquor: the talented craftspeople that make it, the brand's unique history and its locally sourced ingredients. The talent are distillers, blenders and people who work at the Distillery.

Says Karl Roche, senior brand manager, Bundaberg Rum: "As Bundaberg Rum approaches its 130th year, we wanted to celebrate life at the Distillery - putting the spotlight on our people and award-wining product. Bundaberg Rum is made by a small group of just 34 people, with locally sourced ingredients. It has a unique and rich heritage of which we're extremely proud. It's a story we want to share with all Australians."

Says Vince Lagana, executive creative director at Leo Burnett, Sydney: "We're proud to say the 'Unmistakably Ours' campaign has seen significant growth for Bundaberg Rum and has brought strong brand values back to the brand. In these follow up 15 second product spots, we wanted to focus on all the great things that make this iconic liquid truly unique and in turn prove how it really is unmistakably ours."

The new Bundaberg Rum campaign will appear on national free-to-air, subscription television and online from 4 March.




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Client

Advertiser: Diageo

Brand: Bundaberg Rum

Marketing Manager: Hayden Abercrombie

Director of Marketing: Adam Ballesty

Creative Agency

Creative Agency: Leo Burnett Sydney

Executive Creative Director: Vince Lagana and Grant McAloon

Agency Production: Michelle Browne

Group Business Director: James Walker-Smith

Business Manager: Tom Smyth

Senior Copywriter: Nigel Clark

Senior Art Director: Adrian Ely

Senior Business Director: Amber Glenister

Creative director: Malcolm Caldwell and Ian Broekhuizen

Production Company

Production Company: Infinity Squared

Director: Melvin J Montalban

DOP: Tania Lambert

Producer: Morgan Benson-Taylor

AD: Miles Pitt

Offline

Editor: Brad Hurt

Post Production / VFX

Colourist: Matt Fezz

Music

Music Company: Rumble