Bud Light and ELVIS Tell Halloween Horror Stories

Bud Light is launching a campaign evoking classic horror movies to highlight the pitfalls of having too much to drink this Halloween, and to encourage people to drink responsibly.

Each execution playfully references the posters of iconic horror films, but with a twist, to remind Bud Light’s target audience of 18 to 25-year-olds of the possible consequences of overindulgence at this time of year.

The initiative, which was developed in partnership with creative agency ELVIS, will run on digital OOH sites across the UK, and on social channels. Media buying is by Vizeum.

You can check out the posters in the gallery below: