Brothers & Sisters Sends Ripples Through TV with Sky Q Stunt

Sky has developed a series of ground breaking ad stunts as part of the spectacular advertising campaign for the launch of Sky Q. Partnering with a number of other advertisers, the ad stunts showcase the innovative capabilities of Sky Q in dramatic 110-second ad break takeovers.

The ripple ad stunt will run during February in key spots, including during Stan Lee’s Lucky Man on Sky 1. The first stunt was aired during Saturday’s edition of the Jonathan Ross chat show on ITV on 13 February. Viewers watched a seemingly normal ad break before ripples appeared during ads from New York Bagel Company and then Direct Line. This is followed by the trailer for Marvel’s Avengers: Age of Ultron playing with even more ripples appearing on screen. The camera then zooms back to reveal this was all taking place within a TV screen – marking the beginning of the Sky Q “Fluid Viewing” ad - with the movie then dramatically breaking free from the screen and embarking on an epic journey around the home in the form of droplets, echoing the Fluid Viewing ethos of Sky Q. 

The advertising campaign, which launched on Friday 12 February with a futuristic 60-second spot by creative agency, Brothers and Sisters, illustrates how the family of advanced Sky Q products connect wirelessly to make TV viewing seamless - known as Fluid Viewing.   The result sees dramatic content exploding from one screen and embarking on an epic journey around the home in the form of droplets, before vividly splashing and reforming onto the next screen.  The ads were directed by Johnny Green at Biscuit with VFX by the Mill.  The media agency is MediaCom.  

The ads play out to the soulful, live soundtrack of “I’ve Gotta Be Me” by Sammy Davis Jr. 

Stephen van Rooyen, Chief Marketing, Sales & Digital Officer, Sky, commented: “With our Sky Q campaign, our goal has been to deliver not only our best ever campaign but something that is truly world class. Through working with other brands as well as our agencies, we’ve been able really push the boundaries. These disruptive ad stunts are just one example of how we’re grabbing the attention of viewers and displaying our truly innovative new service, Sky Q”.