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Opinion and Insight

Brothers & Sisters' 13 in 13: Sky Sports

Agency founder Andy Fowler takes us through 13 years of Brothers & Sisters' best creative work

Brothers & Sisters' 13 in 13: Sky Sports

We’ve hit number 3 in the top 13 creative mega-hits from the Brothers and Sisters vault.

Sky Sports had a new challenger in BT.

A credible new football broadcaster with deep pockets and big ambitions.

Sky wanted to reaffirm their unique heritage as the expert Premier League broadcaster with 23 years of experience.

Our angle was to take the audience on a journey of 23 years of the most memorable moments we’ve all shared together thanks to Sky Sports.

With the charismatic Thierry Henry as your guide.

And bucket loads of charm, fun and personality.

According to Facebook, we broke the record for the most successful launch ever of a UK campaign on Facebook.

23 million views in the first week.

Directed by the main man Scott Lyon from Outsider.

Top post skills from Electric Theatre Collective aka our new neighbours on Margaret Street.

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