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Hires, Wins & Business

Broken Witt Rebels, The Band That Wavemaker Broke, Release Debut Album

Wavemaker delivered content marketing plan via partnerships with more than 30 companies

Broken Witt Rebels, The Band That Wavemaker Broke, Release Debut Album

Birmingham blues-rock band Broken Witt Rebels have released their debut album via Universal/Snakefarm Records. The release is the culmination of two year’s hard work and is a success story that proves how a little-known band can grow to a stardom through the power of great content.

Wavemaker delivered the content marketing plan via partnerships with more than 30 companies. It secured support from the likes of Facebook, Twitter, YouTube, Spotify, SoundCloud, Shazam, Buzzfeed, Joe Media, Oath, The Metro, Live Nation, and all key major outdoor advertising contractors. Wavemaker also worked with video collaboration platform Seenit, to document the journey on film to get the band signed.

Broken Witt Rebels and Wavemaker took to the stage at the Cannes Lions Festival of Creativity 2016 to demonstrate the implications for any company wishing to make an impact through content marketing. The release of the band’s debut album speaks to both the artistic and the commercial triumph of this project.

“The release of their first album is a milestone in the band’s continued story and a very proud moment for Wavemaker,” said Mark Knight, Group Strategy Content Director at Wavemaker, and continues, “We took on the audacious challenge of breaking a band using the power of media, partnerships, content, tech and good old fashioned storytelling, and we succeeded.”

Broken Witt Rebels are in the early stages of a tour of the UK, mainland Europe and Ireland. More information: http://www.brokenwittrebels.com/.