Editors' Choice: Chabuddy G directs Thandie Newton, Sir Ian MacKellan, Mr Bean and more in amusing film created by BBH London
In a bid to raise money for its charity partnership with Comic Relief, British Airways has launched a pre-flight safety video with some of Britain’s most well-known and loved faces.
People Just Do Nothing’s affably useless Chabuddy G (played by Asim Chaudhry) stars as a fictional director, tasked with getting performances out of the likes of Sir Ian MacKellan, Thandie Newton, Gillian Anderson, Chiwetel Ejiofor and Rob Brydon.
Pre-flight safety videos as a form of entertainment are nothing new but this effort from British Airways, which was created by BBH London and directed by 2AM's Becky Martin, is more than worth sitting through the entirety of its six-minute running time (if only for Rowan Atkinson’s stellar Mr Bean-esque cameo).
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