Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice

Britain’s Most Affable Famous Faces Star in BA’s Brilliant Flight Safety Video

Editors' Choice: Chabuddy G directs Thandie Newton, Sir Ian MacKellan, Mr Bean and more in amusing film created by BBH London

Britain’s Most Affable Famous Faces Star in BA’s Brilliant Flight Safety Video

In a bid to raise money for its charity partnership with Comic Relief, British Airways has launched a pre-flight safety video with some of Britain’s most well-known and loved faces. 

People Just Do Nothing’s affably useless Chabuddy G (played by Asim Chaudhry) stars as a fictional director, tasked with getting performances out of the likes of Sir Ian MacKellan, Thandie Newton, Gillian Anderson, Chiwetel Ejiofor and Rob Brydon. 

Pre-flight safety videos as a form of entertainment are nothing new but this effort from British Airways, which was created by BBH London and directed by 2AM's Becky Martin, is more than worth sitting through the entirety of its six-minute running time (if only for Rowan Atkinson’s stellar Mr Bean-esque cameo). 



Check out the behind the scenes below.


Client

Brand: British Airways

Creative Agency

Creative Agency: BBH London

Creative Director: Paul Silburn

Producer: Natalie Parish

Strategy Director: Achim Schauerte

Assistant Producer: Sarah Finnigan-Walsh

Business Lead: Brenda Frixa

Account Manager: Tegwen Tucker

Creative: Paul Silburn, AK Parker, George Brettell

Account Director: Nick O’Donnell

Production Company

Production Company Name: 2am Films

Executive Producer: Nick Crabb

Director: Becky Martin

DOP: Jamie Cairney

Producer: Gwilym Gwillim

Offline

Edit Company: Final Cut

Editor: Steve Ackroyd

Post Production / VFX

Post Production Company: The Mill

Music

Sound Engineer: Andy Stewart Joe Wilkinson

Sound Design: String and Tins

Category: Airlines , Travel

Genre: Comedy , Dialogue , People