Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

BRICK Helps Members Get Fit with 3D Printed Nesting Dolls from BBDO

BBDO New York creates motivational new campaign for the American group fitness facility

BRICK Helps Members Get Fit with 3D Printed Nesting Dolls from BBDO

BRICK, a modern group class fitness facility, launched a new campaign called “The Fit Nesting Doll” designed to help new members reach their fitness goals. The insight: everyone joins the gym for different reasons. But joining the gym is only the first step. Keeping the motivation is the hard part.

 

The campaign, created by BBDO New York, is a progressive 5-month fitness plan customized for new members in the form of 3D printed nesting dolls. The dolls, designed by artists from around the world, carry a flash drive within their last layer featuring the member’s workout plan. The different layers of the dolls represent the stages of the customer’s progress, keeping the benefit of working out right in sight and as a result, providing the right dose of motivation to reach their goals.


The video can be found on BRICK’s social channels and the campaign's designated web page (http://fitnestingdoll.com/). The work will be accompanied by print and social content to help support its efforts. 

 

For further insight, check out the behind the scenes video:

 



 


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: BRICK

Creative Agency

Creative Agency: BBDO New York

Art Director: Bianca Guimaraes

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Senior Art Director: Florian Marquardt

Senior Copywriter: Rodrigo Linhares

Associate Creative Director: Bianca Guimaraes

Integrated Producer: (Lead) Courtney Fallow

Director of Integrated Production: David Rolfe

Photographer: Billy Siegrist / Koji Yahagi

Executive Producer: Neely Lisk

Post Production / VFX

2D : (Digital Animator) José Bessa

Art Department: (Stop Motion) Luciano do Amaral

Digital Production Company

Digital Production: Visorama Diversões Eletrônicas

Animation

Typography: Marcelo Righini

3D Design: Jeian Jeong

Category: Gyms , Sports and leisure

Genre: Animation , Digital , Print