Brand Activation Agency Propac Hires Glenn Geller as Director of Planning and Insights

Propac has hired Glenn Geller as director of planning and insights, the brand activation agency announced today. He will report to GM, strategy & digital Colby Graff.

A thought leader who keeps his finger on the pulse of trends to insert fresh thinking into communications strategies, Geller spans several of Propac’s departments - including consumer insights, creative strategy and research - in his role as a strategic link between the client’s business, consumer insight and creative execution. He’s a powerful storyteller who illuminates possibilities for brands and backs them with solid marketing strategies.

Along with maintaining a pulse on macro and micro consumer trends, Geller manages relationships with primary and secondary data sources, organises and presents insights to Propac’s teams and clients, and, of course, uses relevant insights to solve each specific business challenge. He writes creative briefs based on these insights, guides creative concepts that meet strategic goals and partners with account management to develop annual marketing plans. He works on Frito-Lay and all other agency accounts.

“With his extensive background in brand planning, fresh read of consumer trends and inspired thinking on agency communication strategies, Glenn brings us tools that will allow us to continue to offer best in class services for our clients,” Graff said. “Ultimately, his insights will help grow our brand business.”

The New York native lives in Dallas and most recently worked at Moroch Partners. He’s done stints with Tracy Locke, Temerlin McClain, The Richards Group and Campbell Ewald and helped build long-lasting and profitable relationships for a number of iconic brands, including American Airlines, Bank of America, JCPenney, McDonald’s, Perrier, Nationwide Insurance and Subaru of America.