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Creative

Boys and Girls Takes 'The Cleverness Test'

Boys and Girls, 2 months ago

The Dublin-based agency has been working with Energia since 2010

Boys and Girls Takes 'The Cleverness Test'

“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects - coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It's a simple idea, executed in a humorous way that works across TV, OOH and radio.” That’s John Kilkenny of leading Dublin based advertising agency Boys and Girls (www.boysandgirls.com) commenting on its new campaign for Energia (www.energia.ie). Titled “The Cleverness Test”, it will launch on Sunday, October 2 on TV, radio and OOH. 

Themed around the central idea of “Clever people choose Energia” it’s the latest offering from Boys and Girls for a brand with whom it has been working since 2010 on both its home and business offerings.

Energia's overall campaign spend in the October to December 2016 period is €2m.

Geoff Codd, Head of Marketing, Energia, said: “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We're hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers - showing that clever people really should choose Energia.”

Advertiser

Head of Marketing: Geoff Codd

Marketing Manager: Yvonne Boyle

Managing Director: Gary Ryan

Advertiser: Energia

Creative Agency

Account Manager: David Carter

Creative Director: John Kilkenny

Copywriter: Rachel Carey

Art Director: Bairbre McGlade

Executive Creative Director: Rory Hamilton

Planner: Chloe Murphy

Account Director: Sarah Sherry

Producer: Sarah Chadwick

Creative Agency: Boys and Girls

Account Executive: Kim Gray-Ennis

Head of Production: Derek Doyle

Director: Oskar Bård

Production Company

Production Company: Hobby

Photographer : Liam Murphy

Genre: Comedy , Digital , PR , People , Storytelling