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Boys and Girls Takes 'The Cleverness Test'

The Dublin-based agency has been working with Energia since 2010

Boys and Girls Takes 'The Cleverness Test'

“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects - coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It's a simple idea, executed in a humorous way that works across TV, OOH and radio.” That’s John Kilkenny of leading Dublin based advertising agency Boys and Girls ( commenting on its new campaign for Energia ( Titled “The Cleverness Test”, it will launch on Sunday, October 2 on TV, radio and OOH. 

Themed around the central idea of “Clever people choose Energia” it’s the latest offering from Boys and Girls for a brand with whom it has been working since 2010 on both its home and business offerings.

Energia's overall campaign spend in the October to December 2016 period is €2m.

Geoff Codd, Head of Marketing, Energia, said: “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We're hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers - showing that clever people really should choose Energia.”


Advertiser: Energia

Head of Marketing: Geoff Codd

Managing Director: Gary Ryan

Marketing Manager: Yvonne Boyle

Creative Agency

Creative Agency: Boys and Girls

Creative Director: John Kilkenny

Copywriter: Rachel Carey

Art Director: Bairbre McGlade

Planner: Chloe Murphy

Producer: Sarah Chadwick

Executive Creative Director: Rory Hamilton

Account Executive: Kim Gray-Ennis

Head of Production: Derek Doyle

Director: Oskar Bård

Account Manager: David Carter

Account Director: Sarah Sherry

Production Company

Production Company: Hobby

Photographer : Liam Murphy

Genre: Comedy , Digital , PR , People , Storytelling