Born Licensing Works with AMV BBDO on BT Infinity Campaign

A new spot from AMV BBDO for BT Infinity was recently developed to showcase some great family moments with their super fast broadband service.

In one of the scenes we see the dad playing a virtual reality game. It was the job of Born Licensing to secure both the games console and the VR game.

The team worked with Sony PlayStation to clear the use of their PlayStation VR console, controllers and headset. Separately, they also secured the VR game Eve: Valkyrie from CCP Games.

The campaign has launched in the UK and features a 40 and 30 second TVC, print and out-of-home advertising.