BNZ Suggests New Zealanders Convert It
Bank of New Zealand has spearheaded a campaign via Colenso BBDO, aimed at Kiwi travellers with the launch of a nifty new app called BNZ Convert It.
The app allows the user to hold their phone up to any foreign currency to instantly convert the price into New Zealand dollars. Already around the top of the list travel apps downloaded by Kiwis this month, it seems destined to be a traveller favourite.
Cleverly, BNZ Convert It also uses geo-mapping to best guess what currency you are likely to be dealing with, but can be easily reset manually if need be.
Says Gavin Becker, head of innovation and ventures, Colenso BBDO: "Although it's not the first exchange rate app, we think BNZ Convert It is superior to anything currently available. We put a lot of effort into Convert It's character recognition capability which uses machine learning to recognise a wide array of numbers and text, giving it the ability to accurately identify and convert currencies on everything -from small price tags, to menus and restaurant bills, to digital screens and monitors."
BNZ Convert It is designed to give travellers a very good indication of what they will pay in New Zealand dollars, rather than a guaranteed cost, as there will always be too many variables in terms of different payment provider rates and fees when using cards.
Says Rachel Aikin, head of future value, BNZ: "Our ambition to help New Zealanders be good with money doesn't stop at the border. New Zealanders took 3 million trips that involved international travel in 2017 alone. We should be able to help them save for it, enjoy it while they're there, and even pay it off and start saving for the next one, once they're home."
The app is free to download for all New Zealanders, not just BNZ customers. Since its launch in late July, the App has been downloaded over 21,000 times and used in 94 countries, rating #1 in the travel sections for both Android Play Store and iOS App Store.
The app features in a new 30 second advertisement. But it is only one of a number of travel related products that features in BNZ's Good to Go travel campaign.