BNY Mellon's 'Data Sculptures' Transform Finance Figures into Striking Graphics
BNY Mellon is working its way into the conversation by creating artful representations of actual financial data that illustrates the performance of art as an investment, and of the art market in general.
The graphics were created by TBWA\Chiat\Day who teamed up with acclaimed Spanish artist Alex Trochut to create these animated "Data sculptures".
The graphics will be launched on BNY Mellon's Instagram and Twitter.
It's a playful and frankly, beautiful way to target the highly-coveted high-net worth individuals where their passion (in this case, art) meets their financial goals.
The point? Sure Bitcoin is the flavour of the month - but art is hot forever.
Category: Finance/insurance , Investment
Genre: Digital , Illustration , Strategy/Insight