Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

BNY Mellon's 'Data Sculptures' Transform Finance Figures into Striking Graphics

TBWA/Chiat/Day teamed up with acclaimed Spanish artist Alex Trochut to create the artworks

BNY Mellon's 'Data Sculptures' Transform Finance Figures into Striking Graphics

BNY Mellon is working its way into the conversation by creating artful representations of actual financial data that illustrates the performance of art as an investment, and of the art market in general.

The graphics were created by TBWA\Chiat\Day who teamed up with acclaimed Spanish artist Alex Trochut to create these animated "Data sculptures".

The graphics will be launched on BNY Mellon's Instagram and Twitter.

It's a playful and frankly, beautiful way to target the highly-coveted high-net worth individuals where their passion (in this case, art) meets their financial goals.

The point? Sure Bitcoin is the flavour of the month - but art is hot forever.



Category: Finance/insurance , Investment

Genre: Digital , Illustration , Strategy/Insight