BMW and FCB Inferno Launch The Goodwood Challenge
To celebrate this year’s Goodwood Festival of Speed, BMW have launched The Goodwood Challenge, to put people’s BMW knowledge to the test.
In a first for BMW, a bot, hosted on @BMW_UK Twitter, is central to the campaign. Clues for each question asked by the bot will be released across BMW UK’s social channels over the course of the weekend.
Those who get 15/15 will be entered into a draw to win a year’s worth of BMW experiences.
Try it out here
Fiona Jones, Social Media Manager at BMW UK, explained: “The bot enables us to engage with our audience in a completely different, innovative manor, whilst showcasing the BMW product range onsite at Goodwood Festival. It felt like a win-win situation and a great opportunity to trial something new.”
FCB Inferno, BMW’s UK creative agency, have also built an interactive map on Instagram that allows pe ople on and off-site to explore the BMW Pavilion and the range of cars on display. Symbols have been hidden in the map that people will be challenged to find daily, to be in with a chance of winning BMW prizes.
Follow, explore and get hunting here.
Laura Visick, Social Media Director at FCB Inferno, says: “Goodwood Festival of Speed offers a great opportunity for BMW UK to speak to automotive fans across the country. The Goodwood Challenge enables everyone to get involved via social media and test their BMW knowledge; whether they can attend the festival or not.”