BMO Financial Group Appoints kbs+

BMO Financial Group has tapped Kirshenbaum Bond Senecal + Partners (kbs+) to lead its integrated advertising efforts for its wealth management division following a review. The account will be led by kbs+Toronto. 

“kbs+ possesses unique strengths related to wealth management that we believe will support our growing business throughout North America,” said Joanna Rotenberg, Chief Marketing Officer and Head of Strategy, BMO Financial Group. “We are very excited at the prospect of working with them.”

“Throughout the pitch process we were inspired by BMO's customer focus and their dedication to the mission of creating the best customer experiences in the industry. We believe inventive marketing and communications can help deliver on that promise, as well as deliver accelerated business growth," said Lori Senecal, Chairman and CEO of kbs+. “Having grown up in Montreal, it's a special thrill to be partnering with BMO as they continue to expand and grow globally.”