BMF has poached M&C Saatchi's client service
director, Paul Coles to run ALDI, Australia's fastest growing retailer
and the agency's biggest client. In his role as general manager, Coles
will be responsible for leading a team of over 60 people and will report
to managing director, Steve McArdle.
Coles comes to BMF with 15
years of experience in the advertising industry and is widely considered
one of the best suits in the business. He spent the last three and a half years at M&C Saatchi,
initially leading the IAG Group business before moving into M&C's
retail start-up, 1440, as part of the management team for the last 18
months.
Prior to that, he spent a stellar four years at Y&R / VML
where he was group account director and new business lead, instrumental
in the significant agency growth during his time there, winning key
clients: Emirates, NSW Government and Brown Forman among others.