BMF and FFA Take Home Two Prestigious Grand Awards at 2017 Clio Sports Awards in New York
The Clio Sports Awards has just revealed its 2017 Grand Winners in a ceremony at the Capitale in New York.
BMF and Football Federation Australia (FFA) have been awarded two Grand Awards for "You've Gotta Have a Team" in the Direct and the Public Relations medium. This result adds to the two Golds in PR and Direct and one Bronze in Social, announced last week.
BMF and FFA's campaign 'You've Gotta Have a Team', is the true story of one kid - Yoshi, a 10-year-old, football-crazy kid - who inspired millions to pick a Hyundai A-League team to call their own. As a result, the A-League broke its all-time club membership record, and increased game attendances and TV viewership. All this contributed to the FFA signing its biggest TV deal in the history of the league.
Earlier this year, the campaign was also recognised with two One Show Merit Awards and a coveted D&AD Wood Pencil.
Click here to see the other Grand winners.