BMB’s Launch Campaign for Everline

Beattie McGuinness Bungay LLP has been appointed to oversee the brand launch campaign for Everline, the online credit service for small businesses.  As part of its brief, BMB has been tasked with creating the company’s brand identity and developing a brand positioning that puts British business owners in control of their cash flow.

Under the strapline: ‘Credit at your Command,’ this week will see the brand’s first TV campaign launch nationwide with two 30” TV spots airing across over 45 channels, including Channel 4, Sky Sports and ITV. 

 

View ‘Control Freak’ here.

 

View ‘Top Dog’ here.

The ads feature two fictitious small business owners: a hairdresser, Annie Hall,  and Olly the Mechanic, taking a playful twist as they introduce their internalized alter egos – the ‘control freak’ and the ‘top dog’. 

 

The TV campaign follows on from Everline’s print and radio creative, which launched in The Sun and The Daily Telegraph and across radio stations in October, featuring the same campaign characters.

Dan Gregson, MD at BMB said: “We’re delighted to be working with Everline on their first brand campaign. We wanted to create a stand-out creative that would reflect the company’s flexible product as well as the desire of small business owners to be their own boss and to have greater control over their finances. 

“We hope people enjoy the tongue-in-cheek ads, designed to provide a fresh take on business lending.” 

Credits

Project: Everline brand launch campaign
Client Name & Job Title: Anthony Harrison, Head of Marketing, Everline

Creative Agency: Beattie McGuinness Bungay
Copywriter: Christopher Keatinge
Art Director: Dan Bennett
Agency Producer: James Bolton/ Rory O’Connell
Agency Planner: Jamie Inman

Media Agency: PHD Media
Media Planner: Sam Drake
Production Company: Blac Ionica
Post-Production Company: Blac Ionica/Smoke and Mirrors
Audio Post-Production: 750mph
Exposure: TV, Press, Radio