Jan. 29, 2013, 2:14 p.m. by Beattie McGuinness Bungay LLP
BMB for PrimeLocation.comNew multi-million pound cinema and TV campaign unveiled
PrimeLocation.com is today unveiling its new cinema/TV advert that sits at the heart of its new multi-million pound marketing campaign. The advert will initially launch in select cinemas nationwide on 28th December and will coincide with the first screening of the hotly anticipated film Life of Pi. It will then be launched onto the small screen in the first week of January.
The new advert is the centrepiece of the brand’s biggest ever marketing campaign which will include cinema, TV and print ads across more than 100 magazine titles targeted at an upmarket audience across the UK. The campaign is being called ‘Reward’ and focuses on a home being the reward for all the sacrifices one makes to attain their dream home. And in somewhat of a coup, the voice behind the ad has been provided by one of the UK’s most renowned film actors.
This latest investment in the PrimeLocation.com brand by Zoopla Property Group follows the launch of hundreds of PrimeLocation-branded cabs onto the streets of London a few weeks ago.
Alex Chesterman, Founder & CEO of Zoopla Property Group said: “We are really excited by this new campaign and the new ad. It’s pretty emotive and we believe will hit a chord with the brand’s core audience. Our launch on the big screen is a first for the brand and will coincide with one of the busiest periods for cinemas and help reinforce the brands already strong reputation.”
The advert was created by Primelocation.com’s creative agency Beattie McGuinness Bungay. The long-term relationship BMB have held with the brand quickly led to the ‘Reward’ strategy, which was creatively delivered through Copywriter Tom Sillars & Art Director Danny Asensio. Production company 15 Badgers and Director Lars Tovik crafted two stunning spots for Cinema and TV. Print was photographed by Chris Bretz.
Client name & job title: Charlotte Harper / Marketing Director
Creative Agency: Beattie McGuinness Bungay
Copywriter: Tom Sillars
Art Director: Danny Asensio
Agency Planner: Claire Goodlad
Media Agency: Vizeum
Production Company: 15 Badgers
Director: Lars Tovik
Photographer: Chris Bretz
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