senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Blink Directors Jonny & Will Bring Household Furniture to Life for IKEA Australia

22/11/2017
Production Company
London, UK
105
Share
Created by The Monkeys and produced by Blink Ink & FINCH, the spot features an anthropomorphic gang of cushions, stools and pillows
Blinkink’s resident puppeteers and directors, Jonny & Will, return to direct IKEA Australia’s ‘The Best Day Is The Everyday’ 2017 campaign after puppeteering on Dougal Wilson’s successful IKEA T-shirts ad in 2015.

Using clever and inventive puppetry, the directors breath new life into everyday objects, creating endearingly playful product heroes across four different spots. Most recently their Summer ad follows a gaggle of MAMMUT stools playing hide and seek at the grandparents, whilst Spring see’s helpful houseplants spruce the place up with some GURLI cushion covers, EKET cabinets and a VIMLE two seater sofa. GULDLOK aprons steel the show in the second and The LUDDE sheepskin rug family are the stars of the first spot.
Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Work from Blink / Blinkink
She(Snake)
Renee Zhan
27/03/2024
3
0
Fit Check
Axe
04/03/2024
16
0
ENKAI TRAILER
Disney+
22/02/2024
13
0
ALL THEIR WORK