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Creative

Black Cats Play Chopsticks in This Surprisingly Dramatic Spot from Dentsu Inc.

Dentsu Asia-Pacific, 1 week, 1 day ago

Yamato Transport puts an unusual twist on a classic tune, with the help from some very classy cats

Black Cats Play Chopsticks in This Surprisingly Dramatic Spot from Dentsu Inc.

So here’s something you might not know. The tune that every novice pianist first learns has hugely different cultural meanings around the world. In the UK it’s known as ‘Chopsticks’. In Germany it is ‘Der Flohwalzer’, or The Flea Waltz. Slovakia reckon it’s more of a Donkey March (Somársky pochod). Spain goes for La Chocolatera.

And Japan? In Japan it’s Neko Funjatta (ねこふんじゃった) – or ‘I Stepped on a Cat’.

Unsurprisingly, then, it’s become the anthem for Kuroneko Yamamto, Yamato Transport. Their logo depicts a black cat and so they’ve been embracing the cheeky feline theme tune for a series of quirky music video-style online films.

The most recent, Black Cat Ballad, shows a refined puss at a grand piano, milking the simple song for all the dramatic potential it can offer. The agency behind the film was Dentsu Inc. and it was produced by Dentsu Creative X Inc.


The film follows the hugely popular and upbeat version ‘Dancing Black Cats’, which came out in September. The campaign coincides with the brand’s 40th anniversary.

Creative Agency

Creative Director: KUMI ISHIZUKI / TAKAHIRO OTO

Art Director: YOSHIYUKI IMOTO

PR: MASAFUMI FUJIOKA / WATARU ODAKURA

Producer: CHIYO HISANO

Creative Agency: DENTSU INC.

Account Executive: GAKU SEKIGUCHI / CHIKAKO SANO / SONOKO SAKAGUCHI

Creatives: KUMI ISHIZUKI / TAIKI UEDA

Production Manager: KEISUKE SUZUKI / WATARU KITAMOTO

Planning Director: YOSHIYUKI IMOTO / TAIKI UEDA

Offline

Editor: AYA HIRAGA・RYOTA ABE

Post Production / VFX

Shoot Supervisor: KAZUHISA MARUYAMA

Production Company

Production Company: DENTSU CREATIVE X INC.

Genre: Comedy , Digital , PR