BJ’s Makes Moments Count with New Campaign from DDB San Francisco
BJ’s Restaurant and Brewhouse, the casual dining restaurant, known for its hand-crafted beers and world famous Pizookie dessert, worked with DDB San Francisco to launch a new campaign celebrating “Moments That Count”.
DDB San Francisco worked with BJ’s to create the campaign which broke with a brand anthem spot, Stars Align, a few days ago and the second spot breaks tonight.
Stars Align is an emotional :60 second ad honors the rare moments where everything goes according to plan so that friends and families are able to relax and enjoy a fun night out. BJ’s understands opportunities like this don’t come around very often, so it’s important to celebrate that moment with the due reverence it deserves. Watch Stars Align.
The second spot, Hugs, shows how BJ’s handles all the details allowing guests to spend more time celebrating every moment that matters. View Hugs.
Additionally, two radio spots are running in San Antonio, Dallas and LA. Listen to them here.
BJ’s Restaurant and Brewhouse appointed DDB San Francisco their agency of record earlier this year. AOR responsibilities include strategy, creative (TV, Experiential, Digital, Social, Radio) and PR.
An evolution of BJ’s campaign message, “Moments That Count” brings the restaurant’s dedication to the casual dining experience to the forefront. The integrated campaign, includes TV and online video, radio, online ads, and social media, and is running in select markets in California, Texas, Arizona, Nevada, and Florida. Full credits listed below.
Creative Agency: Dan Read
Copywriter: Dan Michel
Art Director: Michelle Sjoberg
Producer: Debora Den Iseger
Director: Phil Montgomery
Production Company: Tool
Editor: Brian Lagerhausen
Music Agency: South Music and Sound Design
Category: Alcoholic drinks , Beers
Genre: Dialogue , People , Storytelling