BIG W's Campaign Heats Up the Airwaves to Get Aussies Ready for Summer

Today marks the launch of BIG W's brand new Summer campaign via M&C Saatchi, Sydney. Ahead of the warmer climates, BIG W's latest TVC captures the excitement that the summer season brings, as Aussie families prepare to celebrate the sunshine.
 
Says Kristen Linders, general manager, marketing, BIG W: "We love helping our customers make the most of summer and supporting them with a huge range of quality products at great value. Our campaign creative,'Get Summer Ready', celebrate the turn of the new season and the fantastic family moments ahead."

Set to resonate with kids and parents alike, the spot captures the timeless pool game of Marco Polo and heroes the bold and vibrant colours we all associate with summer with BIG W's fantastic range of pool inflatables, swimwear and beach towels. The ad also features outdoor dining products, cool kids' swimwear and relaxed fashion styles.
 
BIG W's 'Get Summer Ready' campaign forms part of a wider integrated marketing across TV, radio, online, social, OOH, SEM, PR and social media. The ATL campaign will also be supported by a content partnership with Nine Honey. The range was also launched to media today at a showcase event in Sydney.