BIG W Appoints Leo Burnett Sydney

Leo Burnett Sydney has become the agency of record for one of Australia’s largest retailers after being appointed to the BIG W account.

Pete Bosilkovski, managing director, Leo Burnett Sydney, said: “This is a tremendous opportunity to work with an iconic Australian retailer that is currently in the process of transformation.

“As an agency, we thrive on ‘change’ as a brief. This appointment is a huge step in connecting BIG W with customers in new ways - giving the brand new meaning, and people new reasons to put BIG W first.”

BIG W marketing director, Ali Jones added: “We are excited to be working with the heavily awarded agency, Leo Burnett. It has proven itself to be both a creative and strategic powerhouse.

“It is an important time for BIG W as we change our business to bring an exciting and best priced offer to our customers. This partnership will be important in helping us realise our strategy for a new BIG W.”