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Creative

Big Things Come in Small Packages in California Lottery’s Super Ticket Spot

McCann North America, 1 month, 1 week ago

Casanova//McCann teams up with Pet & Flo through Slim Pictures to create sleight-of-hand production magic

Big Things Come in Small Packages in California Lottery’s Super Ticket Spot

To launch the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the State’s history, Casanova//McCann teamed with Pet & Flo through Slim Pictures to capture an 18-wheeler truck driving across California carrying a gigantic Scratcher….and a clever surprise when the truck reaches its convenience store destination.

Production sleight-of-hand creates the illusion of a real truck, without implementing CGI or other post production. “Once we decided the way we wanted to shoot, the real challenge began,” said Fernando Poblete, Casanova//McCann Creative Director. “Every set-up was only good for a couple of seconds because as soon as the truck moved a little too much, the illusion was taken away.” 

The spot, shot over two days in Los Angeles, broke in mid-April supported by radio, digital, social and TV integrations where the truck makes live appearances. Casanova//McCann is McCann Worldgroup’s Hispanic agency.

Advertiser

Advertiser: California Lottery

Creative Agency

Producer: Humberto Rodriguez

Creative Director: Fernando Poblete

Creative Agency: Casanova // McCann

Copywriter: Ambrosio Ballon, Josue Mendoza, Fernando Poblete

Chief Creative Officer: Elias Weinstock

Associate Creative Director: Francisco Rojas

Account Executive: Bel Gunduz

Account Director: Melanie Cyr

Offline

Editor: Patricio Pena

Post Production / VFX

Post Production House: Makine Studios

Production Company

Production Company: Slim Pictures

Executive Producer: Tom Weissferdt

Director: Pet & Flo

Category: Gambling , Sports and leisure

Genre: In-camera effects , Scenic