Big Spaceship Creates New Leadership Roles Across Technology and Marketing
Independent integrated agency Big Spaceship today announced two additions to the senior leadership team, both newly created roles. Arthur Fullerton joins Big Spaceship as its first Chief Technology Officer and Mary Lou Bunn takes on the role of SVP, Marketing. These positions round out the agency’s executive team, built out over the last 18 months by Founder/CEO Michael Lebowitz and president Rob Thorsen.
“Technology has always been a foundational part of our business,” said Lebowitz. “Bringing in Arthur pushes forward the continuum of innovation and development practices we offer our clients in a big way. At the same time, we’ve been lucky enough to diversify our opportunities, current clients and partnerships significantly over the last year. Mary Lou will be working with us to tell our story and fine-tune our discipline in strategising with potential partners.”
Fullerton brings over 15 years of experience developing applications and leading technology and interactive production teams to Big Spaceship, most recently serving as Head of Technology, Americas at Lowe Profero. Over the course of his career, he has held senior positions at Critical Mass, Blast Radius, Crispin Porter + Bogusky and his own start up, RumbleFox, and has worked with top brands including Mercedes Benz, Harley Davidson, Citibank, Hyatt Hotels, Rolex and Mattel, among others. As CTO he will oversee the 16-year old shop’s expanding technology practice, leading its product development and innovation initiatives across platforms.
Bunn will oversee all Big Spaceship’s marketing and communications activities in addition to leading the agency’s new business practice. Prior to joining the team, she held senior positions at Huge, where she co-built the new business team as the agency grew globally, and Lloyd&Co, where she served as Head of Business Strategy and worked with clients such as PepsiCo, Estée Lauder, and adidas.
“Arthur and Mary Lou are arriving at an exciting moment for Big Spaceship,” said Rob Thorsen, to whom both will report. “We’re launching great work, our client roster is strong, and our particular approach and philosophy to modern communications is resonating at a new level. As we move into 2017, they are a big part of our plans, and culturally they fit who we are as a group to a T.”
These appointments, effective immediately, cap a round of senior-level hires across disciplines, all of which are first-time positions for the agency. Those hires include Heather Harrigan, who arrives from Huge as VP of User Experience, Steve Street, most recently of The VIA Agency who was named Group Director of Copy, Tom Hyde, who hails from Droga5 and joins as Director of Content, and Genevieve Robles, most recently of The Barbarian Group, who fills the role of Director of Talent and Culture.