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Creative in association withGear Seven
Group745

Betfair Exchange Launches 'The Game Within The Game' Work Via Saatchi & Saatchi, Melbourne

10/09/2017
Advertising Agency
Sydney, Australia
40
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The campaign takes actual sports data, and visualises that data as key sporting moments
Betfair Exchange, Australia's largest peer to peer wagering platform has this week launched a new positioning and integrated campaign via Saatchi & Saatchi, Melbourne.

The idea titled 'The Game Within the Game' celebrates the very rational and data driven approach its users take to betting.



BetfairOOH.jpgSays Pip Kerr, marketing and VIP director, Betfair: "Our betting platform is unique and our business model relies on winners, we are all about giving our community the right data, intelligence and support they need to be successful in their decisions. The 'Game Within the Game' idea certainly celebrates that in a very visual and category disrupting way." 

Says Mark Cochrane, managing director, Saatchi & Saatchi: "We are excited about the unique position Betfair has in the marketplace, and also excited about where this idea can take them."

Client - Betfair Australia

Agency - Saatchi & Saatchi Melbourne

Marketing & VIP Director - Pip Kerr

Digital & Brand Manager - Victoria Butterworth
Chief Creative Officer - Mike Spirkovski
Group Creative Director - Leon Wilson
Associate Creative Director - Tom Wenborn
Senior Copywriter - Tom Russell 

Senior Art Director - Tim Yates
Director of Strategy / Managing Partner - Alex Speakman
Senior Account Director - Symon van Haalen
Agency Producer - Emma Kinlon
Senior Designer - Lillian Cutts
Senior Digital Designer - Scott Thomsen
Production Company - Future Deluxe
Sound Production - Echo Lab
Credits
Work from Saatchi & Saatchi Australia
ALL THEIR WORK