The campaign takes actual sports data, and visualises that data as key sporting moments
Betfair Exchange, Australia's largest peer to peer wagering platform has this week launched a new positioning and integrated campaign via Saatchi & Saatchi, Melbourne.
The idea titled 'The Game Within the Game' celebrates the very rational and data driven approach its users take to betting.
Says Pip Kerr, marketing and VIP director, Betfair: "Our betting platform is unique and our business model relies on winners, we are all about giving our community the right data, intelligence and support they need to be successful in their decisions. The 'Game Within the Game' idea certainly celebrates that in a very visual and category disrupting way."
Says Mark Cochrane, managing director, Saatchi & Saatchi: "We are excited about the unique position Betfair has in the marketplace, and also excited about where this idea can take them."
Client - Betfair Australia Agency - Saatchi & Saatchi Melbourne Marketing & VIP Director - Pip Kerr Digital & Brand Manager - Victoria Butterworth Chief Creative Officer - Mike Spirkovski Group Creative Director - Leon Wilson Associate Creative Director - Tom Wenborn Senior Copywriter - Tom Russell Senior Art Director - Tim Yates Director of Strategy / Managing Partner - Alex Speakman Senior Account Director - Symon van Haalen Agency Producer - Emma Kinlon Senior Designer - Lillian Cutts Senior Digital Designer - Scott Thomsen Production Company - Future Deluxe Sound Production - Echo Lab