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Editors' Choice

BETC Paris Cooks Up An Astonishing Visual Feast For Canal

The cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet

BETC Paris Cooks Up An Astonishing Visual Feast For Canal

This November, leading pay-TV networks, CANAL+ and CANALSAT, joined forces in order to become one giant television destination : CANAL. CANAL brings TV viewers a unique offer allowing them to select all of their favorite TV channels.

To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».

The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.

To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.

'The Kitchen' ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.

This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet (Partizan).

View the chaotic film below:

Client

Advertiser: CANAL

Creative Agency

Creative Agency: BETC

Creative Director: JEAN-CHRISTOPHE ROYER / ERIC ASTORGUE

Executive Creative Director: STÉPHANE XIBERRAS

Strategy: GUILLAUME MARTIN

TV Producer: ISABELLE MENARD

Production Company

Production Company: PARTIZAN

Director: ANTOINE BARDOU-JACQUET

DOP: DAMIEN MORISOT

Post Production / VFX

Post Production Company: ROYAL POST

VFX Supervisor: UNIT IMAGE

Music

Music Agency: SCHMOOZE

Category: It, phones, Av and computers , Tv

Genre: Digital , PR , People , Visual VFX