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Editors' Choice

BETC Paris Cooks Up An Astonishing Visual Feast For Canal

BETC Paris, 1 week, 3 days ago

The cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet

BETC Paris Cooks Up An Astonishing Visual Feast For Canal

This November, leading pay-TV networks, CANAL+ and CANALSAT, joined forces in order to become one giant television destination : CANAL. CANAL brings TV viewers a unique offer allowing them to select all of their favorite TV channels.

To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».

The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.

To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.

'The Kitchen' ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.

This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet (Partizan).

View the chaotic film below:

Advertiser

Advertiser: CANAL

Creative Agency

TV Producer: ISABELLE MENARD

Creative Director: JEAN-CHRISTOPHE ROYER / ERIC ASTORGUE

Executive Creative Director: STÉPHANE XIBERRAS

Creative Agency: BETC

Strategy: GUILLAUME MARTIN

Music and Sound

Music Agency: SCHMOOZE

Post Production / VFX

VFX Supervisor: UNIT IMAGE

Post Production House: ROYAL POST

Production Company

DOP: DAMIEN MORISOT

Director: ANTOINE BARDOU-JACQUET

Production Company: PARTIZAN

Category: It, phones, Av and computers , Tv

Genre: Digital , PR , People , Visual VFX