BETC Paris Cooks Up An Astonishing Visual Feast For Canal
This November, leading pay-TV networks, CANAL+ and CANALSAT, joined forces in order to become one giant television destination : CANAL. CANAL brings TV viewers a unique offer allowing them to select all of their favorite TV channels.
To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».
The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.
To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.
'The Kitchen' ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.
This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet (Partizan).
View the chaotic film below:
Creative Agency: BETC
Creative Director: JEAN-CHRISTOPHE ROYER / ERIC ASTORGUE
Executive Creative Director: STÉPHANE XIBERRAS
Strategy: GUILLAUME MARTIN
TV Producer: ISABELLE MENARD
Production Company: PARTIZAN
Director: ANTOINE BARDOU-JACQUET
DOP: DAMIEN MORISOT
Post Production / VFX
Post Production Company: ROYAL POST
VFX Supervisor: UNIT IMAGE
Music Agency: SCHMOOZE
Category: It, phones, Av and computers , Tv
Genre: Digital , PR , People , Visual VFX