BETC Paris Adds New Creative Talent

Following the move to its new office building, Les Magasins Généraux, BETC Paris announces the hiring of six new creatives, who will work under the creative leadership of Stephane Xiberras: Alexis Benoit, Stephan Schwarz & Jacques Decazes, David Derouet and Axel Orliac and Laurent Dravet.

The arrival of these new creative teams aims to reinforce the leadership of BETC Paris into the realms of creation, production and innovation.

Alexis Benoit (Senior Copywriter)

Alexis Benoit has spent time in agencies including CLM BBDO, DDB Paris and Deutsch Los Angeles. At BETC, he will be teaming up with Eric Astorgue, Senior Art Director / Creative Director.

His work has being recognised at numerous ad award shows, including Cannes Lions (Gold), Clio Awards (Grand Prix) and D&AD (Yellow Pencils).

Stephan Schwarz (Senior Copywriter) & Jacques Decazes (Senior Art Director)

After fifteen years on the advertiser side, Stephan Schwarz made the move to creative agency Change, where he began his creative partnership with Jacques Decaze, who had sold his digital creative studio to the company. Together, they moved to Herezie, before coming back to Change as digital creative heads.

Their work has earned them accolades at the Cristal Festival (Bronze) and at Awwwards (Site Of The Day).

David Derouet (Senior Art Director)

David Derouet started his advertising career at Y&R Paris, before working at devarrieuxvillaret, BBDP&Fils, V/DDB Paris, and Australie.

At BETC, David Derouet will be working alongside Adrian Skenderovic (Copywriter).

His work has been awarded at Cannes Lions (Gold for Water Talks, Bronze for Abbe Pierre Foundation).

Axel Orliac (Senior Creative) & Laurent Dravet (Senior Creative)

Axel Orliac and Laurent Dravet have been at several advertising agencies, including TBWA\Paris, Leo Burnett Paris, CLM BBDO Paris, Publicis Conseil and Y&R Paris.

They were named 'Best Young Creatives' in 2000 by French ad trade magazine Stratégies.

Their work has earned them more than thirty international prizes, including as four awards at Cannes Lions.