BETC Hires Lennie Stern as Head of Creative and Entertainment Strategies

BETC has announced the appointment of Lennie Stern as Head of creative and entertainment strategies. 

After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. 

At Dare.Win Lennie was in charge of different projects such as Netflix, Ubisoft, Blizzard, Paramount, Fox, Universal, Arte, Warner and Redbull to name a few. 

She will work with the agency’s clients to help them deploy creative entertainment strategies as well as different types of branded content, brand entertainment, storytelling, product placement, brand endorsement, immersive experience, emotional activation, influencer partnerships and more.

Lennie’s work will reach over a wide spectrum – from web-series, concerts and short-films to video games and probably things you’ve not even heard of yet.