BEST TVMy
two choices for the TV category represent the two extremes of the
category. The first is a long commercial with high production value and
the second is low-budget and short. The first is inspiring and contains
insight about life while the second shows product benefit with the smart
use of a trend from the past.
Winner:
EDEKA: Eat Like the Person You Want To Be.
In this film all the components of a great commercial are combined:
idea, script, directing, storytelling, photography, editing, music,
casting and of course, brand relevance.
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