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Creative

Bestads Six of the Best Reviewed by Tzur Golan, Chief CD/Partner, M&C Saatchi, Tel Aviv, Israel

Bestadsontv.com, 3 months ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

Bestads Six of the Best Reviewed by Tzur Golan, Chief CD/Partner, M&C Saatchi, Tel Aviv, Israel

BEST TV
My two choices for the TV category represent the two extremes of the category. The first is a long commercial with high production value and the second is low-budget and short. The first is inspiring and contains insight about life while the second shows product benefit with the smart use of a trend from the past.

Winner: EDEKA: Eat Like the Person You Want To Be. In this film all the components of a great commercial are combined: idea, script, directing, storytelling, photography, editing, music, casting and of course, brand relevance. READ MORE...