BEST TVWinner:
Tourism Australia - Dundee: The Son of a Legend Returns Home.
That's not an ad. This is an ad. We're biased, but how can you not like
the bigger ambition here. A long play at subverting the Superbowl with a
fake ad, for a fake movie, to advertise a real country (and a bloody
good one at that). It's an elaborate ruse that plays so perfectly into
culture and Hollywood's desire to remake anything and everything at the
moment. The star power, the craft, the nostalgia - it's a prank that
will work its socks off. Plus a Hoges cameo in the original croc skin
vest? What's not to love?
READ ON...