BEST TVSo
Rustlers
wins. This is what TV is really good for. A trivial, trashy convenience
product made epic through a bit of storytelling and a killer track.
It's the mind numbing misery (in a good way) played through this spot
that makes it feel a newer idea than the rest.
The
Volvo spot is a strong runner up.
Again
its channelling an unexpected darkness to cut through, but it does it
with a crafted, Channel 4 charm. The glossy joy of the track opens the
idea up for people and makes the terror of the idea entertainment. Will
this be the poke the vanilla car category needs to take the gloves off
and start making good work again?
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