Bestads Six of the Best Reviewed by Nils Leonard, Outgoing CCO, Grey, London
So Rustlers wins. This is what TV is really good for. A trivial, trashy convenience product made epic through a bit of storytelling and a killer track. It's the mind numbing misery (in a good way) played through this spot that makes it feel a newer idea than the rest.
The Volvo spot is a strong runner up.
Again its channelling an unexpected darkness to cut through, but it does it with a crafted, Channel 4 charm. The glossy joy of the track opens the idea up for people and makes the terror of the idea entertainment. Will this be the poke the vanilla car category needs to take the gloves off and start making good work again? READ MORE...