BEST TVFavourite: MLA "
Lamb Side Story".
In advertising, we often try to tap into politics, but clients rarely
allow us to do so. So I admire this agency for pulling this one off. Not
only does this video poke fun at our deep, political divide, but it
also makes fun of itself. Which, I believe, is a good way to make
consumers like your brand. Using a musical to highlight the clash
between the two groups is a tongue-in-cheek way to set-up the problem,
before revealing the one thing both sides can agree on: Australian lamb.
While it's a very entertaining video, I would cut it down in length. It
feels a bit too long for consumers who tend to "skip" whenever
possible.
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