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Group745
Group745
Group745
Group745
Group745
Group745
Trends and Insight in association withSynapse Virtual Production
Group745

Bestads Six of the Best Reviewed by Max McKeon, CD, Colenso BBDO, Auckland

23/10/2018
Group745
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Sydney, Australia
21
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Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites
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BEST TV
Winner: MADC Stars 'Meet Grant'. It's hard to land a parody in a way that doesn't feel like a cheap shot. But this is a parody with purpose, because it's out there to prove you can't beat the original. The message hits the target audience (us) by wrapping itself up in the skin of campaigns we all love but with just enough of a cheeky and entertaining tone to sidestep any blowback. And a healthy dose of industry truth gives it added legs. This does what it's meant to do, and does it well. READ ON...
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